VERNON SOUTHEAST REGION POWER PLANT
The City of Vernon is seeking to decommission an aging
power plant and to replace with a new electric generating
facility that produces 85% fewer emissions than existing natural gas plants.
It hired Burnside and Associates in 2008 to create a huge community outreach plan to inform
the communities of Bell Gardens, Boyle Heights, Commerce, Huntington Park,
Bell and Maywood about the benefits of the proposed power
Burnside & Associates launched a massive grassroots program to
educate residents in the six-city area about the proposed power plant.
Given that 90% of the residents are Latino-Hispanic, most of the campaign was conducted in Spanish.
With a comprehensive walking, direct mail, phone and
invitational campaign, we organized more than 20 informational dinners for some 750 residents, operated a ‘City of Vernon Swim Program' at all public swimming
pools in the six-city area for hundreds of neighborhood children, underwrote
a Summer Camp program for children, delivered coffee
pots and information to the Parent Centers in more
than 50 public schools in the area, supported a county-wide Science Fair and distributed science kits to public
Our community outreach program resulted in the generation
of 30,000 supporters and more than 8,000 project endorsement cards and letters to the Hearing
The Southeast Region Energy Project is awaiting approval
by the Air Quality Management Department, a prerequisite
to LA City Council consideration.